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Shaheem DEM (SL)
Manager, Sri Lanka
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What is Competitive Advantage?
Is it in simple terms "to be better than your competitors"? Is this correct?
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Here we exchange knowledge and experiences in the field of Competitive Advantage.
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Douglas Weber, United States
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Competitive Advantage An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.
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Shazwan Mahboob
Student (MBA), United Kingdom
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Competitive Advantage In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.
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Gajaba Gunawardena
HR Consultant, Sri Lanka
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Competitive Advantage It is a relatively temporary phenomenon achieved through strategic marketing mix.
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Jaap de Jonge
Editor, Netherlands
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Competitive Advantage Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.
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Juan Pereira
Manager, Puerto Rico
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What is a Competitive Advantage? Is the reason why a customer picks you instead of the competitor. You do something better, different or integrate a mix of features that is unique to the marketplace you are doing business with. Sometimes it's that you are closer to the customer than anybody else, or that you have a faster response, or that your are cheaper.
But it must be recognizable by your customers.
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Mohammed
Analyst, Saudi Arabia
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What is Competitive Advantage CA is the ability of the organisation to differentiate itself in the eyes of the customer from its competition, and the ability to operate at a lower cost and hence at greater profit than the competition.
Successful companies either have a cost advantage or a value advantage.
A major concern is that a CA is not automatically a sustainable and defensible competitive advantage!
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David Matwa Nyabwari, Kenya
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Competitive Advantage @Shaheem: I think that it is shallow, use of the same term for its definition. Again it misses an allusion to what make the organisation better than the 'rivals'.
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Andrew Blaine
Business Consultant, South Africa
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Competitive Advantage - One Definition A competitive advantage is:
One, or more, unique attributes in a business entity that makes the customer choose to do business with that entity rather than with its competition.
To be of value, CA needs to have a period of sustainability to provide the business with sufficient time for it to establish itself in the market place and attain a stage where maintenance and growth of the business generated is not dependant on the advantage derived from the attribute/s.
In short, it is useful for so long as is necessary for the business entity to become self-sustaining from its operations without the support of the competitive advantage.
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