Lead Generation: List of Traditional and Digital Techniques

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Lead Generation: List of Traditional and Digital Techniques

Lead generation is the process of generating interest in a company's brand, products, or services using inbound and outbound marketing strategies.

There are two distinct lead generation categories: Offline and Online.

Offline used to be the prevalent form of marketing. It has a long history. Typical traditional lead generation methodologies are:

1. Phone Calls
2. Trade Show Booths
3. Seminar or Conference Presentations
4. Event Sponsoring
5. Direct Mail
6. Advertisements
7. Publishing Entertaining or Educational Content in Print Mediums

Nowadays, more people are using the internet and social media. Therefore, offline has become less relevant and there has been a shift to online or digital lead generation by marketers. Here are 8 popular digital lead generation techniques:

1. INFLUENCER MARKETING: Influencers are persons, brands, or digital entities that have authority in their particular social media niches.
2. SOCIAL MEDIA LEAD GENERATION: These include internet ad campaigns and other efforts, such as content marketing.
3. VOICE AND LOCAL SEARCH: These include optimizing business listings, reviews, content, and voice search snippets, among others.
4. CHATBOTS: Businesses can benefit from chatbots by providing customers with 24-hour digital support. This technology also allows users to gain quick answers and responses.
5. VIDEO MARKETING: Consumers count on video content to learn more about products and just about any other topic out there. Thus, brands need to position themselves as thought leaders in their specific topic niches to excel.
6. EMAIL LEAD GENERATION: There are new techniques powered by better technology that surpass good old email marketing. One of these is interactive emails. Another is what they call Storytelling Emails (STE).
7. ADOPTION OF AI AND OTHER DIGITAL TOOLS: Probabilistic decision-making AI can provide businesses with multiple possible scenarios using historical data. Machine learning (ML) seemed to be reserved for large enterprises in the recent past. However, tech companies like Amazon have started offering solutions for in-house machine learning for businesses.
8. ANALYTICS AND DATA INSIGHTS: Thanks to the availability of digital tools, data is easier to gather, process, and analyze. So, marketers will be able to incorporate more data analysis into their operations as well as invest in data analytics tools

Over time, it is expected that lead generation will be applied through multiple different digital channels, a phenomenon better known as "omnichannel". This will enable users to have a fluid and consistent buying experience. These include in-person events, social media, email, SEO, content marketing, and even chatbots. Thus, marketers need to have a well-rounded arsenal to maintain their competitiveness.

⇒ Can you help me make this list complete?

Sources:
Louis Andre, (2020) "8 Lead Generation Trends for 2020: Top Forecasts & A Look Into What's Next Ahead", FinancesOnline, 2020

		Comments by date▼ Comments by rating Rating
		1 Gandhi Heryanto Management Consultant, Indonesia
	The Perfect Combination of Digital Lead Generation Techniques How you make the perfect mix of digital lead generation techniques will determine the success of your product marketing. A one-size-fits-all approach is certainly not advisable. You have to create the perfect mix of lead generation tools to reach all prospective markets. The following 3 simple questions (Stapper B. 2018. Forbes. November 2018 ) will help you to choose which techniques are best to market your product or service : • Where does a member of my target market spend most of their time? • Why does a member of my target market need my product or service? • What are the members of my target market's purchase preferences? Finally consider that you not only want to generate more prospects but also they must be quality prospects that actually will generate sales. That's why the content marketing tools used in your digital lead generation techniques are important.

		2 AbdoulAmir Razi Manager, Iran
	Experiential Marketing and Correct and Principled Branding are Best Way Experiential marketing and Correct and principled branding are best way.

		0 Hery Sofiyandy Entrepreneur, Indonesia
	Lead Generation Thru Customer Insight To build customer interest is to get more customer insight. The more insight you get, the more precise you know what the customers expect. From this, we start arranging mix plan of lead generation for the targeted. So these tools also allow you to be more powerful to hit your customer.

		1 Jaap de Jonge Editor, Netherlands
	Experiential Marketing and Correct and Principled Branding @AbdoulAmir Razi: Why is it your opinion that experiential marketing and correct and principled branding are the best way? Could you please add some arguments.

		1 Rohitanand Kuttappan Coach, India
	Additional Digital Lead Generation Tools You may consider adding the following to the list of digital lead generation techniques: 9. CONTENT MARKETING: a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. 10. CONVERSATIONAL MARKETING: a new, personalized approach to doing business online. It moves buyers through marketing and sales funnels by using the power of one at a time questions, a lot like a real-time conversation. In other words, it's an automated conversation with your website visitors. 11. SEARCH ENGINE OPTIMIZATION, and 12. ONLINE ADVERTISING (SEM and SMA).