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Vidya, India
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What Techniques are used in Cross-selling?
Hi all...,
Can anyone explain what techniques, including statistical techniques, are involved in cross-selling? Many thanks...
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Jaap de Jonge
Editor, Netherlands
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Cross Selling Techniques Here are a number of cross-selling techniques:
1. Offer complementary items
2. Offer additional services
3. Make suggestions for related products
a. People who bought... Also buy...
b. Other products you may be interested in...
4. Promotions (special offers)
5. Follow-up email marketing.
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Anonymous
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Cross Selling Techniques 6. Offer bundles. Convince customers to purchase a whole set of complimentary products. Often accompanied with price breaks.
7. Educate customers - They may not understand the value of your range of products / services.
8. Stay in the picture between sales calls.
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