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What is Elasticity of Demand?Elasticity of Demand is an economic term that indicates the responsiveness of demand to a change in a determinate, typically supply.
What is Elasticity? Types.In economics, elasticity refers to the measure of the responsiveness of quantity demanded or quantity supplied to one of its determinants. 5 types of elasticity are: demand elasticity, supply elasticity, income elasticity, cross elasticity, and price elasticity. This last one measures the responsiveness of the quantity demanded (or supplied) of a product to its price. Calculating Elasticity of Demand. Formula.You can calculate the elasticity of demand by the percentage change in quantity demanded that occurs in response to a percentage change in supply. For example: if in response to a 15% fall in the supply of a good, the quantity demanded increases by 30%, the elasticity of demand would be 30% / −15% = −2. See the Price Setting (Pricing) Knowledge Center for more on how Price Elasticity of Demand (Price Sensitivity) is used in marketing by marketers in product pricing.
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