Cross-Branding

Knowledge Center

Summary, forum, best practices, expert tips and information sources.

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Welcome to the Cross-Branding center of 12manage.

Here we exchange knowledge and experiences in the field of Cross-Branding.

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Summary

What is Cross-Branding?

Cross-Branding is a marketing approach to enhance two brand names through associating them with each other. Amazon is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers.

Special Interest Group

Cross-Branding Special Interest Group.

Special Interest Group (9 members)

Forum

Forum about Cross-Branding.

Start a new topic about Cross-Branding

Courses

Courses about Cross-Branding.

Beginners Course

Advanced Course

Course for Experts

Best Practices

The best, top-rated topics about Cross-Branding. Here you will find the most valuable ideas and practical suggestions.

Expert Tips

Advanced insights about Cross-Branding. Here you will find professional advices by experts.

Consultancy Tips

Teaching Tips

Practical Implementation Tips

Information Sources

Various sources of information regarding Cross-Branding. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Tools

Useful tools regarding Cross-Branding.

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This ends our Cross-Branding summary and forum.