Confirmation Bias

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What is a Confirmation Bias?

Confirmation Bias is the human tendency to search for, select ("Selection Bias"), or interpret information in a way that confirms one's preconceptions.

It is a phenomenon wherein decision makers have been shown to actively seek out and assign more weight to evidence that confirms their hypothesis, and ignore or under weigh evidence that could disconfirm their hypothesis.  It is a human tendency that is particularly relevant for strategists and marketers.

It is one particular form of cognitive bias in judgment and decision making and is related to anchoring bias and status quo bias.

Types of Confirmation Bias? Forms.

Two main forms or types of this human tendency are the Halo Effect and the Horn Effect.

Forum Forum about the Confirmation Bias. 🔥 13 Reasons Why People Believe Fake News Propaganda and fake news in social media have become a real and major threat to our society. Let's try together to build our understanding of this ugly phenomenon. To get started, here are some simple... 29   16 comments Horn Effect Bias and the Halo Effect The horn effect is one type of cognitive bias - more specifically one type of confirmation bias - that causes one's perception of another person to be unduly influenced by a single negative trait. We... 14   6 comments Quotes on Confirmation Bias. Quotations Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to searching for or interpreting information in a way that confirms our preconceptions and/or conformation bias?... 5   Start a new topic about the Confirmation Bias Sign up for free

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Expert Tips Advanced insights about the Confirmation Bias. Here you will find professional advices by experts. Consultancy Tips Teaching Tips Practical Implementation Tips Dangers of Categorical Thinking Decision-making, Strategy, Strategic Thinking Categorization, taking in voluminous amounts of messy data and then simplifying and structuring it so that you can make ... How to Avoid Being Misguided by Experience-based Biases Analogical Strategic Reasoning, Decision-making, Cognitive Bias, Bandwagon Effect, Confirmation Bias, Anchoring We often make decisions based on past experiences and judge the future. However, our past experience can sometimes misgu... How to Use Counterintuition to Fight 5 Frequent Decision Making Errors Strategic Decision Making, Dealing with Complexity, Dealing with Uncertainty, Strategy Mauboussin describes five mistakes in decision making that are often made and result in making the wrong decisions. Thes...

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Compare also: Analogical Strategic Reasoning  |  Hawthorne Effect  |  Black Swan Theory

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