Competitive Pricing

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Summary, forum, best practices, expert tips and information sources.

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Summary

What is Competitive Pricing?

Competitive Pricing is a defensive and competitor-related approach to pricing.

It is a marketing-oriented strategy whereby prices are set on the basis of the prices charged by competitors.

Special Interest Group

Competitive Pricing Special Interest Group.

Special Interest Group (45 members)

Forum

Forum about Competitive Pricing.

🔥	Competitive Pricing: Pros and Cons What are the pros and cons of competitive pricing?... 6

Role of Competitive Pricing in 21st century?
What is the overall impact of competitive pricing in the 21st century?...

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Why Competitive Pricing?
What is the importance of competitive pricing?...

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Courses

Courses about Competitive Pricing.

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Best Practices

The best, top-rated topics about Competitive Pricing. Here you will find the most valuable ideas and practical suggestions.

Expert Tips

Advanced insights about Competitive Pricing. Here you will find professional advices by experts.

Consultancy Tips

Teaching Tips

Practical Implementation Tips

	How to Avoid a Price War? Alternatives Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting In a battle to capture the customer, companies use multiple tactics to ward off competitors. Price is often a weapon of ...
	The Role of Competitors in Strategy and Business Failures Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis Gilad (2014) researched in what way and to what extent competitors do matter. Many people believe that competitors are o...

Information Sources

Various sources of information regarding Competitive Pricing. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Overview of Pricing and Pricing Strategies

Pricing
This presentation contains an overview of various pricing strategies, including for example pricing based on competition...

Tools

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