Ambient Advertising

Knowledge Center

Definition Ambient Advertising?

Ambient Advertising is a form of advertising displayed wherever there is outdoor space for the advertiser to show its message or image.

An ambient advertisement is any form of advertisement that differs from the one on printed pages, movies or broadcasting. It is also known as Captive Audience Advertising. It has been created to surround and draw the attention of perspective customers in the environment where they could need, or at least think of, the advertised product. As in Subliminal Advertising and Infomercials, the consumer is approached in a somewhat pushy way.

In everyday life there are plenty of examples of ambient advertisements: in the streets, in busses, undergrounds, railway stations, airports, and wherever companies are allowed to publish their message, brand, logo, or image.

In his 2002 article “The Commercialization of America’s consciousness” David Bollier, from Annenburg School of Communication, writes that advertising is nowadays surrounding people wherever they are. If we consider the aggregate offering of all ambient advertising in public spaces, the resulting effect is a Corporate Big Brother. In Bollier's opinion the ubiquity of marketing and advertising in daily life pushes people to integrate such messages in their framework of cultural values.

Forum Forum about Ambient Advertising. 🔥 Guerrilla Marketing Marketers are creative people. Sometimes they are making efforts to capture buyer's attention with non-standard merchandising tools. Also, large advertising campaigns require large funding and are onl... 9   5 comments Accidental Advertising for Another Product or Brand I define an accidental advertisement as one wherein the benefit of the advertisement is reaped by unintended product, services or idea. On the 10th of April 2016, a full page photo of Lionel Messi in... 4   Quotes on Ambient Advertising. Quotations Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to ambient or captive audience advertising? Please enter a reaction... Thanks for contributing.... 3   Backpack Billboards: Usage and Advantages Human billboards can be used by many businesses. These are the main advantages of backpack billboards: 1. MOTION ATTRACTS ATTENTION: With a walking billboard, there’s attention-grabbing motion. Fur... 1   Start a new topic about Ambient Advertising Sign up for free

Courses about Ambient Advertising. Beginners Course Advanced Course Course for Experts

Expert Tips Advanced insights about Ambient Advertising. Here you will find professional advices by experts. Consultancy Tips Teaching Tips Practical Implementation Tips Childrens' Understanding of Advertizing: Three Stages of Consumer Socialization Advertizing to Children, Targeting Children, Consumer Socialization, Marketing to Children The way that people behave and how they make their decisions in the marketplace depends on the processes by which they h... New Radical Advertising Methods as a Consequence of Jaded Audiences Advertising Approaches, Ambient Advertising, Sex in Advertising The types and ways of Advertising has changed over years. For example, everyone knows that traditional ways of advertisi...

Information Sources Various sources of information regarding Ambient Advertising. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Guerilla Marketing: an Introduction Guerilla Marketing, Ambient Advertising This presentation introduces you into the concept of guerilla marketing. It includes the following section: 1. Introduc... Buzz Marketing, Opinion Leadership, Worth-Of-Mouth Opinion Leadership, Buzz Marketing, Worth-Of-Mouth Communication, Cool Hunting Presentation with speaking notes about Opinion Leadership, including several related types of marketing. The presentatio...

Tools Useful tools regarding Ambient Advertising. News Videos Presentations   Books Academic More

Compare with: Subliminal Advertizing  |  Attention Model  |  Cultivation Theory  |  Unaided Recall  |  Permission Marketing  |  Tie-in Marketing  |  Brand Recognition  |  Brand Management  |  Branding  |  Brand Loyalty  |  Relational Capital  |  8 Hidden Needs

Return to Management Hub: Communication & Skills  |  Ethics & Responsibility  |  Marketing & Sales

More on Management  |  Return to Management Dictionary

This ends our Ambient Advertising summary and forum.